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OpenSponsored by HEINEKEN USA Inc.

Heineken Holiday Promotion

The Heineken Holiday Promotion is a sweepstakes with an instant win program and a grand prize drawing. The grand prize is a Heineken x Victrola co-branded record player, and 306 grand prizes are offered across the 50 states and D.C.

PrizeHeineken x Victrola record playerApprox. retail value $75 · 306 winners

Promotion details

Enter by
Dec 31, 2026, 11:59 PM ET
Starts
Oct 1, 2026
Who can enter
United States residents · 21+
Instant-win mechanic
Verified in official rules
Entry limit
One registration per person regardless of method of entry, with one instant win prize per person or household.
Purchase required
No
Sponsor
HEINEKEN USA Inc.

How to enter

No purchase is necessary. Enter by texting CHEERS to 27287 or online through the promotion website, with entries accepted through 11:59 p.m. ET on December 31, 2026. The grand prize drawing is held on or about January 5, 2027.

Eligibility

Open to legal U.S. residents of the 50 states and D.C. who are 21 or older. Employees and certain affiliated companies and their families are not eligible.

About the prize

A Heineken x Victrola co-branded journey suitcase record player with carrying case.

Source

Details on this page are summarized from the sponsor’s official rules (read them here). The official rules always take precedence.

Last checked Nov 9, 2026, 3:41 AM.

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